Sony Smashes Guinness World Record With BRAVIA-drome

A modern take on a 19th century classic, the BRAVIA-drome was today confirmed as the ‘World’s Largest Zoetrope’ by a Guinness World Records adjudicator. Sony unveiled this motion making star of its latest marketing campaign in front of the world’s media at a dramatic night-time shoot in Venaria, Italy this month.

The construction’s final measurements were officially recorded as a circumference of 31.41 meters, equivalent to a diameter of exactly 9.998 meters.

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