Activision Trademarks “Drum Hero”

Right off the bat after DJ hero’s release Activison trade marked another possible single instrument title in the future. The trademark listed “Drum Hero”. This doesn’t confirm the title is in development but it shows that Activision is interested in protecting the name just in case.  I think the Actvision is going too far with milking their franchises and Actvision is a business and that’s a business’s main goal.