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N-word used in Animal Crossing PR gaffe

Nintendo, in an effort to promote the recently released Animal Crossing: City Folk with 2005’s Animal Crossing: Wild World for the DS. To allow members of the media the chance to check out the function, Nintendo sent out copies of Wild World with a saved city already on it.

Nintendo issued a statement to GameSpot apologizing for any offense and promising to recall the offending copies of the game from media outlets.

“Previously played copies of the 2005 DS game Animal Crossing: Wild World were sent to 14 members of the media to demonstrate the ability of players to transfer items to the new Animal Crossing: City Folk for Wii,” said the publisher. “We regret that an offensive phrase was included without our knowledge via a wireless function that allows user-generated catchphrases to spread virally from one game to the next. This version is limited to 14 copies created for media review purposes only and is not available at retailers. We sincerely apologize for the incident and are working with media who received the game cards to return them to Nintendo immediately.”

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